ICEC 2015 – The 17th International Conference on Electronic Commerce
Seoul, Korea, August 03-05 2015
Click Here : ICEC 2015 Website
THE THEME: APPLICATION OF BIG DATA IN E-COMMERCE
The theme of the ICEC’2015 is Application of Big Data in E-Commerce. The theme reflects the advent of big data which becomes a very popular topic in electronic commerce. Authors are asked to find ways to balance the technical aspects and managerial aspects of E-Commerce in utilizing this new trend.
With the advanced information technologies, the collection of huge amount of data in the context of social interactions has become possible. For better managerial decision making, now firms and their executives are very interested in extracting patterns out of those social interactions and big data from those interactions. The authors are encouraged to cover some of the characteristics of the theme and analyze applications of those in real businesses.