ICEC 2015 Final Program

ICEC 2015 Final Program

◎ Day 2: August 4th, 2015

Keynote Speech I

Extracting Value from Big Data, Sudha Ram (Professor of University of Arizona)

Keynote Speech II

Mobile Commerce Strategy of Daum Kakao, Sirgoo Lee (CEO, Daum Kakao)

Session A1 – Topic: Korean E-Commerce I

Korean Tutorial # 1

“Sharing of IoT and O2O (Online to Offline) Execution Knowledge and Experience” (pdf)

Kyoung Jun Lee (Professor of Kyung Hee University)

Korean Tutorial # 2

Digital Performance Advertising in Big Data Age (pdf)

Si Na Go (CEO, Criteo Korea)

Session B1 – Topic: Managing E-Commerce

Applying Reinforcement Theory to Implementing a Retargeting Advertising in the Electronic Commerce Website (pdf), Keng-Chieh Yang, Chia-Hui Huang, and Chen-Wei Tsai

Leveraging Technology to Improve Intent to Purchase (pdf), Hayden Wimmer, and Victoria Yoon

The Impact of Mobile Channel Adoption on Purchase Time Dispersion in E-Commerce (pdf), Youngsok Bang, Dong-Joo Lee, and Kunsoo Han

Session C1 – Topic: Mobile Business

Design of Contextual Local Expert Support Mechanism (pdf), Jyh-Hwa Liou, and Yung-Ming Li

Mobile Payments in the Light of Money Theories – Means to AccelerateMobile Payment Service Acceptance? (pdf), Tomi Dahlberg

Will Insta-Business be the Electronic Contemporary Bazaar?: An ExploratoryAnalysis on Electronic Commerce in Kuwait (pdf), Omer Abdelhamid Ibrahim Gibreel, Dhari A. Alotaibi, Seongmin Jeon, and Byungjoon Yoo

Session D1 – Topic: Social Media & Platform (in Korean)

Relationships between Socialization, Customer Participation, and Ownershipin Business Ecosystems : Facebook Ecosystem (pdf), Azizbek Marakhimov, Jaehun Joo

Understanding the Internet of Things (IoT) through Analysis of News andOnline Media (pdf), Ji Hye Park, Jae Yun Moon

A Study on Media-Using and Interpersonal-Trust-Building Process in VirtualTeams by Structured Coding (pdf), Nam-Jae Cho, Jinwouk D. Oh

Delineating Experience of the Closed SNS using Theoretical Concepts: A Comparison Study with Open SNS (pdf), Chaerin IM, Sunhwa Lee, Youngsoo Shin, Jinwoo Kim

Effect of Enjoyment, Social Ties, and Social Intelligence from Closed-TypeSNS Use on Soldiers’ Belongingness and Organizational Citizenship Behavior (pdf), Woo Young Kwon, Seung Nyoung Baek

Influencing Factors on Freelancer Performance in an Online Outsourcing Platform (pdf), Sun-Ho Jeon, Jay-Ick Lim, Sung-Byung Yang

Session E1 – Topic: Knowledge Sharing & ICT Business Value (in Korean)

The Determinants of Knowledge Contribution Intention to MND’s Knowledge Sharing System (pdf), Byoung Soo Kim, Seung Nyoung Baek

Examining a Travel Information Sharing of Moderating Effects of Travel Product and Message types: Regulatory Focus Theory Perspective (pdf), Chulmo Koo, Kyoungimin Lee, Namho Chung

The Relationship Between On-Tour Experience and Tourist Happiness -Mediating Effect of Connected Statement (pdf), Chulmo Koo, Jimin Lee, Namho Chung

A Multi-Vendor Approach in IT Outsourcing: Single-Versus Multi-Vendor Dominant Model (pdf), Yunmo Koo, Juyeon Ham, Jae-Nam Lee

An Integrated Model of the Contribution of IT to Firm Performance (pdf), Geuna Kim, Sanghyun Kim

Business Value of IT: The Complementarities between IT Investment and R&D Investment (pdf), Inyong Jeong, Woojin Jung, Sang-Yong Tom Lee

Session F1 – Topic: ICT Security & Policy (in Korean)

Research Trends in Information Security Economics: Focused on IS Journals (pdf), Mi-Hwa Kang, Hyo-Jung Jun, Tae-Sung Kim

A Study on the Influence of Security Investment on Firm’s Performance (pdf), Kangbaek Lee, Taehwan Kim, Sang-Yong Tom Lee 

The Introduction of “Do Not Track” Regulation for Behavioral Information Protection (pdf), SoYeon Baek, Hwansoo Lee 

Policy Analysis for Expansion and Trend of Cloud Computing Market (pdf), Yongjun Kim, Myeong-Cheol Park

Opening the Nation: Leveraging Open Data to Create New Business and Provide Services (pdf), Ruth Angelie B. Cruz, Hong Joo Lee

Analyzing Factors Affecting the Number of ccTLDs: An Industrial Organization Approach (pdf), So-Ra Kim, Hyo-Jung Jun, Tae-Sung Kim

Session A2 – Topic: Korean E-Commerce II

Korean Tutorial # 3

Advanced Analytics for Offline Stores via Wireless Signals: Walk Insights (pdf)

Josh Jaehong Kim (Executive Vice President, ZOYI)

Korean Tutorial # 4

“New O2O Culture Channel Service: Benple G”

Sun Young Koong (CCO, Benple)

Session B2 – Panel: Bright ICT

(Moderator: Jungwoo Lee)


Jae Kyu Lee, President, Association of Information Systems

– Bright Internet Protocol

– Bright ICT Initiative at AIS

Jun Kyun Choi, Professor, KAIST

– Trust ICT Infrastructure

– Origin and Deliverer Responsibility

Tae-Eon Koo, Attorney, TEK& LAW

– Pirvacy Invasion

– Anonymous Insults


Session C2 – Topic: Social Media

Examining the Effect of Social Media Marketing in Tourism(pdf), Hsin-Lu Chang, and Dai-Yu Wu

Reconceptualization of SNS Use in Organizations (pdf), Yoon A Kim, Jae Yun Moon, and Ji Hye Park

The Business Value of Firms’ Social Media Efforts: Evidence from Facebook (pdf), Sunghun Chung, Animesh Animesh, Kunsoo Han, and Alain Pinsonneault

Session D2 – Topic: E-Commerce & Social Commerce (in Korean)

What Determines the Survival of Small and Medium-Sized Firms in the Korean E-commerce Industry?: An Exploratory Study (pdf), Sho Yun Park, Seung Hoon Nam, Seung Hyun Kim

A Longitudinal Study on Consumer Purchasing Attitude and PurchaseIntention in Electronic Commerce (pdf), Bolormaa Amarsaikhan, Seong-Hoon Hwang

Effects of Shopping Value and Social Commerce Satisfaction on PurchaseIntention: The Moderating Role of Impulsiveness and Innovativeness (pdf), Namho Chung, Hyo Geun Song, Chumlmo Koo

Study on Improvement of Social Commerce and Food Delivery Mobile Appusing AHP and IPA (pdf), Jae-won Nam, Sun-nam Kim, Hwansoo Lee

Antecedents of Cross-Channel Free-Riding Intention: The Moderating Effectof Product Categories Using Push-Pull-Mooring Framework (pdf), Eunhye Kim, Myeong-Cheol Park

Session E2 – Topic: Mobile Service & Game (in Korean)

Mobile App Success when Popularity Meets Effort (pdf), Gun-woong Lee, T.S. Raghu

UX Study on Collective Spatial Intelligence Based Urban App Services: Influences of Ecological HCI Experience Factors to Empathetic Behaviors (pdf), Heejung Kwon

A Study on the Use Contexts of Digital Services Using Correspondence Analysis (pdf), Jimin Kim, Younghoon Chang, Myeong-CheolPark

Effects of Mobile Casual Game in User Flow, Satisfaction and Loyalty (pdf), Youngsuk Baek, Sungho Park, Donguk Kim

Factors Affecting the Intention to Purchase Probability-Based Item in MobileSocial Network Game (MSNG) (pdf), Jaeyoung Lee, Euiho Suh, Hooyoung Park

Session F2 – Topic: IoT Convergence – NIA (in Korean)

Introducing IoT Convergence Projects in Korea (pdf), Byung Joo Jeong

The Demonstration Project for Smart Grid Cyber Security (pdf), Dong Myung Shin

The Demonstration Project for Open Platform based on Smart Home Products and Services (pdf), Ho-Jin Park

Basic research for Usage-Based Insurance with real driving data (pdf), HanLim Kim

Session A3 – Topic: Korean E-Commerce III

Korean Tutorial # 5

“User Centric Payment Service: UB pay” (pdf)

Kyung Yang Park (CEO, Harex InfoTech)

Korean Tutorial # 6

“Global Patent Based Group Auction: Allwin.Bid”

Jung Gab Lee (CEO, Allwinware)

Session B3 – Tutorial: Advances in E-Commerce Research

Why People Want to Continuously Use Mobile IM Service: The Moderating Role of Perceived Value (pdf), Weiyi Luo, Young-Chan Lee

Business Analytics in Action: The Case of Asset Pricing for a Rent-a-Car Company (pdf), Seongmin Jeon, Chang Hee Han, Sangchun Shim, Byungjoon Yoo

A Study on a Methodology for Solving Social Problems Through Literature Review (pdf), Hong Joo Lee


Session C3 – Topic: Research Mechanism

Selective Domain Information Acquisition to Improve Segmentation Quality (pdf), Yinghui Yang, Zijie Qi,Hongyan Liu 

Discrimination of Zombie Fans on Weibo based on Features Extraction andBusiness-Driven Analysis (pdf), Hongxun Jiang, Yibo Wang, Mengjun Zhu

A Strategic Analysis of Digital Publishing Provision (pdf), Bih-Huang Jin, Yung-Ming Li

ession D3 – Topic: IS Adoption & Resistance (in Korean)

A Longitudinal Study on Consumer Satisfaction and Reusing Intention of University Administrative Service in Mongolia (pdf), Nergui Irekh-Ireedui, Seong-Hoon Hwang

Effect of Logistics Flow Visibility, System Extensibility and System Self-Efficacy on LIS(Logistics Information System) Appropriation and Individual Performance (pdf), Do Heum Jeon, Seung Nyoung Baek

An Analysis of Adaptation IS Success Model to Software Development Project (pdf), Park, In Geun, Han, Kyung Suk

The Impact of Perceived Risk on Intention to Use of Mobile Wallet Service (pdf), Lida Ha, Hwansoo Lee

A Study on the Resistance Behavior of Taxi Application User (pdf), Younghoon Chang, Young Wook Ha, Jimin Kim

ession E3 – Topic: Tutorial I (in Korean)

Activation Program of Education about ‘Big Data Analytics for Business’ (pdf), Kyoo-Sung Noh

ession F3 – Topic: Professor Presentation I (in Korean)

Effects of Cognitive Fitness in Crowdfunding: Information Quality and Investment Cause (pdf), Taekyung Kim

The Perceived Accuracy and Social Perceptions on User Satisfaction: Mobile Recommender Systems Perspective (pdf), Jaewon Choi

Online Consumers’ Reactions to Price Decreases: Amazon’s Kindle 2 Case (pdf), Sung-Byung Yang

Session A4 – Topic: Korean E-Commerce IV

Korean Tutorial # 7

“Amazon, Alibaba, & Coupang: The Vertical O2O Integrator” (pdf)

Joo Yong Jung (Business Columnist)

Korean Tutorial # 8

“Fashion Crowd Challenge” (pdf)

Kwangsu Cho (Professor of Yonsei University)

Session B4 – Topic: Behavioral and Organizational Aspect I

User Satisfaction of the Website for National Center for HealthCommunication and Education in Vietnam: An Application of IS Success Model (pdf), Ming-Hsiung Hsiao, Tran Quang Mai, Nguyen Thi MyLoc, Yung-Ting Lee

Big Data Applications: Adaptive User Interfaces to Enhance ManagerialDecision Making (pdf), Swee Lan See

A Comparative Study on User Loyalty of Mobile-Instant Messaging Services:Korea and Vietnam (Research in Progress) (pdf), Nguyen-Hanh Tang, Young-Chan Lee

Session C4 – Topic: Behavioral and Organizational Aspect II

Game Addiction from Psychosocial Health Perspective (pdf), Eui Jun Jeong, Dan J. Kim,Dong Min Lee

Moderating Effects of Distrust and Social Influence on Aesthetic Experience of Augmented Reality: Motivation–Opportunity–Ability Model Perspective(pdf), Hyunae Lee, Namho Chung, Chulmo Koo

Understanding the Role of Gender on Perceived Value to the Smartphone Users’ Switching Behavior (pdf), Kuei-Ling Yen, and Jack Shih-Chieh Hsu

Session D4 – Topic: Big Data & Text Minining (in Korean)

Bankruptcy Prediction Modeling Using Market Sentiment Derived from BigData Analytics (pdf), Nam-Ok Jo, Kyung-Shik Shin

An Online Review Mining Approach to a Recommendation System (pdf), Seung Yean Cho, Jee-Eun Choi, Kyu-Hyun Lee, Hee-Woong Kim

A Study on Exploration of Overseas Potential Technology Demand Using Text-Mining (pdf), Sangtae Ji, Yongtae Shin

A Brand Reputation Management through the Analysis of Customer Review Online (pdf), KyungBae Park, Sung-Ho Ha

Sentimental Analysis of eWOM for Movie Performance Prediction (pdf), Jing Cui, JongWoo Kim

Session E4 – Topic: Tutorial II (in Korean)

A Research Methodology using the Social Science Research Automation System based on Cloud (pdf), Cheolho Yoon

Session F4 – Topic: Professor Presentation II (in Korean)

How Do EHRs and a Meaningful Use Initiative Affect Breaches of Patient Information? (pdf), Seung Hyun Kim

Alternative Regulatory Frameworks for Securing Customer Data (pdf), Wooje Cho

Informational Roles of Internet Searches in Stock Markets: An Empirical Analysis for IT firms (pdf), Young Bong Chang

◎ Day 3: August 5th, 2015

Session A5 – Topic: ICT Security

A Study on Developing Framework for Information Privacy Protection (pdf), Jinwoo Jung, Jungduk Kim

A Role of Information Security Committee based on Competing Values Framework” (pdf), Kunwoo Kim, Jungduk Kim

An Analysis Study on Security Activity Changes by Security Accident (pdf), Hyojik Lee, Onechul Na, Soyoung Sung, Hangbae Chang

Session B5 – Topic: Design Science

The Relationship between Internal Marketing Orientation, Employee Commitment, Charismatic Leadership and Performance (pdf), Wan-I Lee, Chun-Chi Chen, Chien-Cheng Lee

Minimizing Seed Selection for Disseminating News with Probabilistic Coverage Guarantee (pdf), Zhuo Qi Lee, Wen-Jing Hsu

A Reputation Revision Mechanism to Mitigate the Negative Effects of Misreported Ratings (pdf), Siyuan Liu, Chunyan Miao, Yuan Liu, Hui Fang, Han Yu, Jie Zhang, YuetingChai, Cyril Leung

Session C5 – Topic: General Issue I

Influence of Transportation Cost on Combinatorial Auctions (pdf), Fu-Shiung Hsieh, Ko-Hsuan Wu

The Examination of Relationship between Contents Traits and Perceived Usefulness of Tourism Online Reviews based on Construal-level Theory (pdf), Seunghun Shin, Chulmo Koo, Namho Chung

The Impact of Past Performance on Information Valuation in Virtual Communities: Empirical Study in Online Stock Message Board (pdf), HyunMo Kim, JaeHong Park

Session A6 – Topic: ICT Convergence

A Case Study on ICT Collaboration Performance in Automobile Business (pdf), Soyoung Sung, Onechul Na, Hyojik Lee, Hangbae Chang

Recommendation Using Analysis of Semantic Social Network in Social Network Services (pdf), Sangun Park, Juyoung Kang

A Study on the Information Technology Security Review Process in Finance (pdf), Youngran Hong, Dongsoo Kim

Session B6 – Technical Issue in IT

Performance Analysis of IEEE 802.21 MIH as a function of Vertical Handover Using PMIPv6 and F-HMIPv6 (pdf), Gandeva Bayu Satrya, T. Brotoharsono, S. Wiranandi

The Detection of 8 Type Malware Botnet using Hybrid Malware Analysis in Executable File Windows Operating Systems (pdf), Gandeva B. Satrya, Niken D.W. Cahyani, Ritchie F. Andreta

Clashing over the NFC Secure Element for Platform Leadership in the Mobile Payment Ecosystem (pdf), Jan Ondrus

Session C6 – Topic: General Issue II

The Impact of the Entropy of Review Text Sentiments on Movie Box Office Sales (pdf), Jonghyup Lee, Jaehong Park, Sunho Jung

Measuring the Effects of Regulation Policy on Online Game: A Vector Autoregressive (VAR) Approach (pdf), Moonkyoung Jang, Seongmin Jeon, Byungjoon Yoo, Jongil Kim

Connected IT Usage and Trade Show Effectiveness: Developing to Smart Trade Show (pdf), Sunyoung Hlee, Namho Chung, Chulmo Koo