ICEC

Conference Program

TimeWed 27th May
ICEC2026
Thu 28th May
ICEC2026 & KITS & KIISS Spring Joint Conference
Fri 29th May
ICEC2026
TrackTrack WTrack BTrack C
08:30~09:00Meet at KOFST
09:00~10:20RegistrationB1C1Official Technical Visit: Seoul City Hall - Smart City Seoul
Smart Logistics & Supply Chain ResilienceResponsible AI & Digital Governance
Dongyeon Kim (Hanyang Univ.)Wenting Liu (Singapore Univ. of Social Sciences)
10:20~10:40Coffee Break
10:40~12:00Opening Ceremony
12:00~13:20Lunch
13:20~14:40Track WTrack BTrack CCultural Excuration: National Museum of Korea
W1B2C2
Live Streaming & Social Media EngagementCorporate Strategy & CompetencyDigital Media, Advertising & Content
Fen Qin (Taiyuan Univ. of Technology)Jinxin Yang (Hefei Tech. College)Jee-Hae Lim (Univ. of Hawaii at Mānoa)
14:40~14:50Coffee Break
14:50~16:10W2B3C3
Advanced Recommender Systems & MarketingAI-Enabled E-Commerce & Consumer DecisionDigital Finance & Platform Economy
Sunghan Ryu (Univ. of Nottingham, Ningbo)Jongwook Woo (California State Univ. Los Angeles)Kyung Young Lee (Dalhousie Univ.)
16:10~16:20Coffee BreakReturn to KOFST
16:20~17:40W3B4C4
Generative AI & LLM ApplicationsSmart Tourism & Immersive ExperienceHuman Interaction & Future Intelligent Environments
Sung-Byung Yang (Kyung Hee Univ.)Soyeon Kwon (Dongguk Univ.)Wenlong Zhu (Qingdao Univ. of Technology)
17:40~18:00Closing Ceremony and Lucky Draw
17:40~18:00Welcome DinnerVIP Dinner

[Day 1] ICEC2026 (Wed 27th May)

[Day 1] ICEC2026 (Wed 27th May)​
12:00~13:20Registration
13:20~14:40Track W
W1
Live Streaming & Social Media Engagement
Chair: Fen Qin (Taiyuan Univ. of Technology)
14:40~14:50Coffee Break
14:50~16:10W2
Advanced Recommender Systems & Marketing
Chair: Sunghan Ryu (Univ. of Nottingham, Ningbo)
16:10~16:20Coffee Break
16:20~17:40W3
Generative AI & LLM Applications
Chair: Sung-Byung Yang (Kyung Hee Univ.)
18:00~19:30Welcome Reception
Moderator: Prof. Seonyoung Shim (Sungshin Women’s University)
■ Welcome Remarks : Prof. Jae Kyu Lee(Xi’an Jiaotong University, KAIST), Prof. Patrick Chau(Beijing Normal – Hong Kong Baptist University)
■ ICEC 2027 Announcement : Prof. Sunghan Ryu(University of Nottingham, Ningbo)
19:30~20:30ICEC Committee meeting
Track W
W1Live Streaming & Social Media Engagement / Chair : Fen Qin (Taiyuan Univ. of Technology)
13:20~14:40To narrate or to list? The interplay of avatar type, presentation style and time-of-day effect in virtual livestreaming interactionXiaoxiao Gong and Jinhong Wang (Guizhou Univ.)
Understanding Paid Subscription Behavior in YouTube Memberships: The Role of Emotional AttachmentYen-Hao Hsieh, Ru-Yi Lai, Chih-Wei Hsu, Pei-Syuan Jiang, Pei-QiWu,Yi-ChingHsieh and Zheng-ZheChen (National Taichung Univ. of Science and Technology)
Emotional Interaction and Conversion Value in Live Streaming E-commerceFen Qin (Taiyuan Univ. of Technology), Yang Li (Shandong Normal Univ.) and Miao Feng (Shandong Management Univ.)
Exploring the Thematic Structure of Live Streaming Commerce: A Bibliometric Analysis using LDAYu-Shan Huang and Chen-Hao Huang (National Cheng Kung Univ.)
AI-Inferred Personality Traits and Humanlikeness in SoftwareReviews:EvidencefromCollaborationToolPlatformsSunnyoung Lee (Dongguk Univ.), Hsiu-Ping Lin and Jongwook Woo (California State Univ. Los Angeles)
Extending Perceived Risk Framework in Live Streaming E-Commerce: An Information Ecology PerspectiveZitong Li, Zhaohong Liang and Xiaosong Wu (Beijing Normal Univ.)
When Interaction Matters: Learning Effect of Knowledge-Sharing Live StreamingHanqiong Wu, Zhengzhi Guan (Beijing Normal-Hong Kong Baptist Univ.), and Bosen Lin (University of Nottingham Ningbo China)
W2Advanced Recommender Systems & Marketing / Chair : Sunghan Ryu (Univ. of Nottingham, Ningbo)
14:50~16:10A Text Mining-based Analysis of Consumers' Online Pharmaceutical Purchasing PreferencesJ. L. Xue and J. X. Yang (Anhui Univ. of Science and Technology)
When AI Replies to Complaints: How Differences in Large Language Models Shape Consumers' Perceptions of Fairness and Brand TrustLi Suo (Huizhou Univ.), Sijing Yang, Magnum Man-Lok Lam and Christina Wing-Yan Wong (The Hong Kong Polytechnic Univ.)
Warmth over Realism: Why Affective Likeability Trumps Technical Anthropomorphism and Expertise in Virtual Live-StreamingTien-Dat Bui, Chih-Hsiung Hu (National Formosa Univ.), Tien-Dat Nguyen (National Formosa Univ. & Van Hien Univ.) and Chih-Chin Liang (National Formosa Univ.)
From Expansive to Suppressive Escape: Emotional Exhaustion and User Disengagement on Immersive Digital PlatformsPeng He (Kookmin Univ.) and Jing Zahng (Kookmin Univ.)
From Online to Offline Visit: Exploring Cognitive Fit Effect of AI-Streamer and BackgroundWeiyu Dai, Xusen Cheng, Zhangtong Gu, Yijun Yan and Lu Gao (Renmin Univ. of China)
MORE: A Multi-Agent Approach for Multi-Objective E-commerce RecommendationYuxiang Pang and Di Wang (Xi’an Jiaotong Univ.)
Learning When to Enrich: A Human-AI System for Dynamic Capability Development in Demand ForecastingBongsug Chae (Kansas State Univ.) and Eunhye Olivia Park (Gachon Univ.)
W3Generative AI & LLM Applications / Chair : Sung-Byung Yang (Kyung Hee Univ.)
16:20~17:40Beyond the Classroom: A Task-Technology Fit Analysis of GenAI Speaking Tutors in Autonomous EFL LearningPei-Hung Ju, Tzu-Yu Lin, Zhi-Xuan Wu, Shang-Wen Huang, Ting-Chien Chiu(National Kaohsiung Univ. of Science and Technology), and Hsiao-Lan Wei (National Taiwan Univ. of Science and Technology)
Dynamic Modality Weighting with Confidence-Based Fusion in Resource-Constrained SettingsAkshath H. P., Chaitra Reddy B., Mansa K. and Sunil Kumar V. (Nitte Meenakshi Institute of Technlogy)
Examining the Developmental Trajectory of AI in Consumer Research: A Citation Network AnalysisChing Yung Lin, Chen-Hao Huang and Tai-Yu Lin (National Cheng Kung Univ.)
From Text to Presence: Mechanisms of Generative AI Comments in Social Media EngagementYijun Yan, Xusen Cheng and Changyu Zhou (Renmin Univ. of China)
AI-Generated Review Summaries and Sales Mode Selection in Dual-Channel Supply ChainsJiayao Zhao, Lin Wang, Zhiyong Li and Hongxin Liu (Communication Univ. of China)
Conversational AI in High-Involvement Purchases: Chatbot-Assisted EV Buying and Channel Choice in GermanyTianhao Li (Univ. of Göttingen)
From Features to Semantics: Content Reconstruction with LLMs for RecommendationDahee Kim, Seonu Park (Kyung Hee Univ.), Qinglong Li (Hansung Univ.) and Sung-Byung Yang (Kyung Hee Univ.)

[Day 2] ICEC2026 & KITS & KIISS Spring Joint Conference (Thu 28th May)

[Day 2] ICEC2026 & KITS & KIISS Spring Joint Conference (Thu 28th May)​
TrackTrack BTrack C
09:00~10:20B1C1
Smart Logistics & Supply Chain ResilienceResponsible AI & Digital Governance
Dongyeon Kim (Hanyang Univ.)Wenting Liu (Singapore Univ. of Social Sciences)
10:20~10:40Coffee Break
10:40~12:00Opening Ceremony
12:00~13:20Lunch
13:20~14:40Track BTrack C
B2C2
Corporate Strategy & CompetencyDigital Media, Advertising & Content
Jinxin Yang (Hefei Tech. College)Jee-Hae Lim (Univ. of Hawaii at Mānoa)
14:40~14:50Coffee Break
14:50~16:10B3C3
AI-Enabled E-Commerce & Consumer DecisionDigital Finance & Platform Economy
Jongwook Woo (California State Univ. Los Angeles)Kyung Young Lee (Dalhousie Univ.)
16:10~16:20Coffee Break
16:20~17:40B4C4
Smart Tourism & Immersive ExperienceHuman Interaction & Future Intelligent Environments
Soyeon Kwon (Dongguk Univ.)Wenlong Zhu (Qingdao Univ. of Technology)
17:40~18:00Closing Ceremony and Lucky Draw
18:30~20:00VIP Dinner
Track B
B1Smart Logistics & Supply Chain Resilience / Chair : Dongyeon Kim (Hanyang Univ.)
09:00~10:20Sustainable Smart Logistics: A Systematic Review of Collaborative Mechanisms Enabled by Digital Technologies and the TOE FrameworkDongqing Huo (Anhui Univ. of Science and Technology), Jinxin Yang (Hefei Tech. College) and Chao Lu (Anhui Univ. of Science and Technology)
How Does Information Technology Innovation Promote the Sustainable Development of Logistics Enterprises? — A Systematic Review Based on the TOE FrameworkHailin Cao (Anhui Univ. of Science and Technology), Jinxin Yang (Hefei Tech. College) and Chao Lu (Anhui Univ. of Science and Technology)
AI Applications in Data Analysis and Automated Decision-Making in Logistics Smart ContractsThu Uyen Ha (Univ. of Hull)
Mapping the Techno-Functional Architecture of Green Manufacturing: A Patent-based AnalysisYu-Chao Cheng and Cheng-Hsien Hsieh (Singapore Univ. of Social Sciences)
Blockchain-enabled Scope 3 Disclosure Strategies in Platform Supply ChainsYuqian Wang (Renmin Univ. of China)
From Engagement to Collapse: A Dynamic Change-Point Perspective on Gamified OMO Customer ExperienceSu Jun Zhu and Jing Zhang (Kookmin Univ.)
Digital Transformation, Resource Allocation and Agri-Supply Chain ResilienceQianyi Wang and Ruyuan Huang (Shandong Technology and Business Univ.)
B2Corporate Strategy & Competency / Chair : Jinxin Yang (Hefei Tech. College)
13:20~14:40Resource Reconfiguration and Capability Regeneration: A Multilevel Mechanism Study on IT Innovation and Firm PerformanceChao Chu (Anhui Univ. of Science and Technology) and Jinxin Yang (Hefei Tech. College)
Pragmatism over Greenery: Why Utilitarian Benefits Drive Smart Locker Adoption in Vietnam's Last-Mile DeliveryMinh-Trang Hoang, Chih-Hsiung Hu (National Formosa Univ.), Tien-Dat Nguyen (National Formosa Univ. & Van Hien Univ.) and Chih-Chin Liang (National Formosa Univ.)
An Investigation into the Mechanisms of Enterprise Digital Transformation Through the Lens of New Institutional TheoryYingzhao He and Chengchi Zhou (Northwest Normal Univ.)
Interpretable Machine Learning for Predicting Employee Attrition in SMEsFotima Yusupova and So Ra Park (Chonnam National Univ.)
Causal Inference of SEO Strategies: A Structural Equation Modeling ApproachMasaki Hayashi and Masamitsu Moriyama (Kindai Univ.)
Digital Transformation and Frontline Employees’ Adaptive Performance: A Moderated Mediation Model with Implications for AI in E-CommerceDandan Liu, Fengyi Wang, Kaiyuan Zhao and Xiongying Niu (Univ. of International Business and Economics)
An Empirical Application of DIGO: An AI-Driven Distributed Commerce Platform with Organic BoostingJaehyung Son (Waplus)
B3AI-Enabled E-Commerce & Consumer Decision / Chair : Jongwook Woo (California State Univ. Los Angeles)
14:50~16:10Nudging Sustainable Choices in Smart Commerce: AI Chatbots and the Personalization ParadoxTien-Dat Nguyen, Tien-Dat Bui, Minh-Trang Hoang, and Chih-Chin Liang (National Formosa Univ.)
Evaluating Secure Transaction Adoption and Third-Party Tracking Exposure in Modern E-Commerce PlatformsWaqar Javed (Atlantis Univ.)
MindfulCart: AI Support for Cognitive ShoppingNicholas Chung (California State Univ. Fullerton), Jennifer Jin (California State Univ. San Bernardino), Seunghyun Koo (Sungshin Women's Univ.) and Mira Kim (California State Univ. Fullerton)
Scalable Sentiment Analysis for AI-Powered E-Commerce: Comparing ML and BERT-Based NLP Models on Large-Scale Amazon Book ReviewsHsiu-Ping Lin (California State Univ. Los Angeles), Sunnyoung Lee (Dongguk Univ.) and Jongwook Woo (California State Univ. Los Angeles)
Multidimensional Rule-based Grocery Product ClassificationRuobing Liu and Hyunwoo Lim (Inha Univ.)
Does Macroeconomic Uncertainty Drive Online Purchasing? Evidence from Daily Coupang DataJae Ik Ahn and Gyoo Gun Lim (Hanyang Univ.)
Can Trust Signals Defend Against Negative Reviews? Evidence from the South Korean E-Commerce MarketJae Ik Ahn, Seung Min Kim and Gyoo Gun Lim (Hanyang Univ.)
B4Smart Tourism & Immersive Experience / Chair : Soyeon Kwon (Dongguk Univ.)
16:20~17:40Development of Hybrid Slot-Filling Travel Recommendation System: Focusing on the Runner-Pacer Dual FrameworkJae Ik Ahn, Su Kyeom Kim and Gyoo Gun Lim (Hanyang Univ.)
Does Artificial Intelligence Enhance Tourism Economic Resilience? Evidence for Smart Tourism 2.0Wanjun Gu and Chulmo Koo (Kyung Hee Univ.)
Framing Scarcity: The Joint Effects of Availability Quantity and Presentation Format on Consumer DecisionsDanhye Kyoung and Chulmo Koo (Kyung Hee Univ.)
Exploring the Actor-Network Formation of Edu-Metaverse: A Main Path AnalysisVan-Tan Nguyen, Chen-Hao Huang and Ching-Ying Huang (National Cheng Kung Univ.)
Generation Z Generative AI Travel Decision-Making Value Co-CreationGanghao Zhang, Xinyuan Xu, Mengqiang Ma, Yuxin Li, Jingjing Liu, Fuying Xu, Tongzheng Wang, Safa Ait Larbi (Shandong Technology and Business Univ.) and Heesup Han (Sejong Univ.)
Track C
C1Responsible AI & Digital Governance / Chair : Wenting Liu (Singapore Univ. of Social Sciences)
09:00~10:20Exploring Ethical Challenges of Artificial Intelligence in Commercial ContextsLing-Pu Huang and Chen-Hao Huang (National Cheng Kung Univ.)
How AI Transparency Affects AI Appreciation: The Mediating Roles of Trusting BeliefsHua Liu (Anhui Univ.), Xiaofan Tang (Anhui Medical Univ.) and Jinmei Yin (Nanjing Univ. of Aeronautics and Astronautics)
AI-Driven Intelligent Policy Monitoring Method: Measuring the Intensity and Synergy of China's Data Element MarketErqiao Lin, Xubu Ma and Chunxiu Qin (Xidian Univ.)
Perception of AI Bureaucracy on a Value-Rational and Public Communication ProposalsJinsoon Song (Donga Univ.)
Privacy Risk and Security Trust in Data-Intensive Digital Services : Effects on Ongoing Service Relationship and Disclosure WillingnessJoonseok Kim, Saerom Lee, Hyunsun Park (Kyungpook National Univ.) and Sumin Kim (Missouri Univ. of Science and Technology)
Information Sensitivity in the AI-Driven Digital Society: Constructs and Measurement InstrumentXi Chen, Hongying Du (KMMU), Jian Mou (Pusan National Univ.), and Pengxin Zheng (Yunnan Univ.)
When Citizens Become Consumers of AI: Algorithm Aversion, Appreciation and Compliance Behavior in AI-Driven Public Health Warning ServicesHsiao-Ting Tseng (National Central Univ.)
An Exploratory Framework for Flagging Greenwashing: Combining NLP-Based Patent Analysis with Financial-Patent Efficiency MetricsWen Yan Toh, Wenting Liu((Singapore Univ. of Social Sciences), and Nat Liang (Independent Researcher)
C2Digital Media, Advertising & Content / Chair : Jee-Hae Lim (Univ. of Hawaii at Mānoa)
13:20~14:40AI Search vs. Google : When Does It Increase Information Satisfaction?Cheng Hsi Fang (Shih Hsin Univ.) and Yi-Ying Wu (National Taiwan Univ. of Science and Technology)
Who Tells It Better? Aligning Creation Modalities with Types of PSAs to Enhance Public Attitudes via Systematic ThinkingXiaoxiao Gong and Danfeng Yuan (GuiZhou Univ.)
Can Machines Read Your Face? A Video Analytics Framework for Measuring Empathy via Emotional Mimicry in Video RecordingsLi Cui (The Hong Kong Polytechnic Univ.), Jee-Hae Lim (Univ. of Hawaii at Manoa), Zhoudao Lu (Univ. of Oxford), Ka Chung Ng, and Jingran Zhao (The Hong Kong Polytechnic Univ.)
A Cost-Sensitive Information Grading Model Considering Asymmetric Misclassification RisksSeojin Lee, Yeji Choi, Wonyoung Kim, Hyeseong Lee and Hangbae Chang (Chung-Ang Univ.)
How AIGC Disclosure Labels Drive Consumers' UGC Compensatory Search BehaviorZhenhan Qin, Xusen Cheng, Xinhe Qu, Ang Zeng and Yijun Yan (Renmin Univ. of China)
Analysis of the Influences of AI on the Media Industry with Story TellingHui Liu and Jinhwa Kim (Sogang Univ.)
Intrusive or Effective? The Trade-Off between Brand Recall and Viewer Satisfaction of In-Game Advertising in eSportsSze Ming Chow, Yan Sun and Sung-Byung Yang (Kyung Hee Univ.)
C3Digital Finance & Platform Economy / Chair : Kyung Young Lee (Dalhousie Univ.)
14:50~16:10Understanding the Endorsement Effect of Digital Virtual Human on Investment Intention Towards Crowdfunding—Based on Elaboration Likelihood ModelJiajie Chu (Southwestern Univ. of Finance and Economics)
Probabilistic Earnings Forecasting Using Large Language Models in Digital PlatformsXiaolin Gan, Xincan Qiu and Chenglong Zhang (Kookmin Univ.)
Analysis of Solana Validator Staking Amount: A Machine Learning ApproachKe Li and Chenglong Zhang (Kookmin Univ.)
Service Fee in C2C Secondhand Markets: Optimal Fee Design for Platform Governance ValueGuojun Ji, Chang Liu(Xiamen Univ.), and Kim Hua Tan (Nottingham Univ)
How AI Credit Scoring Influences Consumer Satisfaction and Purchase Intention in AI-Driven E-Commerce: Evidence from Bibli PayLaterSheila Silvia Permatasari and Syuan Yi Jiang (National Cheng Kung Univ.)
Does the Adoption of Digital Wealth Management Platforms (DWPs) Result in Positive Net Benefits? Retail Investors' Perspective on DWP SuccessYong Yin, Kyung Young Lee, Bo Yu, Colin Conrad and Thomas Kb Koo (Dalhousie Univ.)
Generative AI-Enabled Value Creation in Robo-Advisory: A Grounded Theory Multiple-Case StudyQin Gao, Weihui Li and Yongqing Yang (Shandong Technology and Business Univ.)
C4Human Interaction & Future Intelligent Environments / Chair : Wenlong Zhu (Qingdao Univ. of Technology)
16:20~17:40How Does Human-AI Fit Shape Consumers' Passive Decision-Making?Wenlong Zhu and Lei Liu (Qingdao Univ. of Technology)
Building Trust and Ties: Why Elderly Patients Choose Online Health CommunitiesJinxin Yang (Hefei Tech. College) and Xinyi Xie (King‘s College of London)
BhashaBridge: An Emotion-Aware Real-Time Indian Sign Language Translator with Offline Doctor Mode Using MediaPipe and LSTMEr.Gautam Kumar, Surbhi Kumari, Roshni Soni, Isha Rani and Manavjeet Singh (Chandigarh Univ.)
A Novel Lightweight Medical Image Encryption Scheme Using Convolutional Autoencoders and Chaotic SystemsShaik. Kashif Hussain, Pedaballe Lekha Reddy, Kuruba Kullai Swamy and V. Kowshik Chowdary (Rajeev Gandhi College)
Experiencing Joint Agency and Health Self-Efficacy in AI Healthcare: How Perceived Agency Influences Continuance Intention Under Two Dimensions of AnthropomorphismXiaoan Li and Jing Zhang (Kookmin Univ.)
A Story Mining Approach to Solve Problems: A Case on Bridging Metaverse and ElderlyHyunsung Jung, Soyeon Lee and Jinhwa Kim (Sogang Univ.)
Research on the Impact of Human-AI Interaction Types on Individual Innovation Performance: A Dual-Pathway Model of Responsibility Attribution and IdentificationYujuan Zheng, Shuangwu Dong (XIdian Univ.) and Hanzhuo Ma (Deakin Univ.)
Permission Structures, Inferential Processing and Perceived Power Asymmetry in Humanoid Home Robot ContextsJinjing Li, Jingshi Jin (Kyung Hee Univ.), Kyung Young Lee (Dalhousie Univ.) and Sung-Byung Yang (Kyung Hee Univ.)
Embodied AI and Environmeoid Robots Reshape Privacy Calculus in Home EnvironmentsJingshi Jin, Jinjing Li and Sung-Byung Yang (Kyung Hee Univ.)

[Day 3] ICEC2026: Technical Visit & Cultural Excursion (Fri 29th May)

TimeLocation Details
09:00~10:00KOFSTMeet at KOFST and move to Seoul City Hall (Group Bus)
10:00~11:00Seoul City HallSeoul Smart City TOPIS Tour (English Briefing)
11:00~11:40Seoul City HallSeoul City Gallery Tour (English Briefing)
11:40~12:30Gwanghwamun SeokgalbiComplimentary Lunch for participants
12:30~13:00GwanghwamunMove to National Museum of Korea
13:00~14:00National Museum of KoreaNational Museum of Korea Tour (English Docent)
14:00~15:00National Museum of KoreaVR Experience (Max 10) & Souvenir Shop Visit
15:00~16:00KOFSTReturn to KOFST

This program offers a unique opportunity to explore Seoul’s cutting-edge smart city infrastructure and its rich cultural heritage.

[Registration Details]

  • Capacity: Limited to 30 participants (First-come, first-served)
  • Eligibility: Exclusively for registered participants of ICEC 2026
  • Participation Fee: Free (Includes transportation and complimentary lunch)

 

[How to Apply]

To secure your spot, please send an email to the ICEC 2026 Secretariat with the following information: Full Name, Affiliation (Organization/University), Position, Email Address

Secretariat Email: contact@icec.net

 

[Note]

As the number of participants is strictly limited to 30, we highly recommend registering as early as possible to ensure your participation.